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Do you really need backlinks? (R tutorial)

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“Everyone knows, backlinks can boost rankings on Google!” Are you really sure? You have probably already noticed that it is not uncommon to see pages that rank without ANY backlink. In this tutorial, I share a first approach to analyze your link needs in the form of a SERP exploratory analysis. Prerequisites We will use the R language and the R Studio IDE to run our script. You will...

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